TikTok is the latest social media platform to take the world by storm – a social video app that allows users to share short videos, TikTok is ruled by Gen Z making lip sync videos.
But if you’re not an everyday user, you might be wondering how to make it work for your business.
With over a billion users, it has been noticed as one of the fastest-growing social media platforms and can be a real goldmine for the right target audience. And it’s not too late to get on the bandwagon. With the right approach, TikTok can be a vital tool to help you outshine your competitors.
One of the best ways to know if this platform is for you and your company is to look at the examples of brands that are doing it well and decide if it might be a good place to be. As with all social media platforms, our advice at Front Door Communications is to do a few platforms well, rather than be on all of them badly.
Here we’ve put together a few examples of brands that we think have made the right impact on TikTok and why they’ve done so well:
The Washington Post
Turning the camera on their employees, The Washington Post demonstrated a highly-creative, yet low-cost campaign. The relatable content goes down a treat and earnt the publication over 500K followers.
Chipotle
To really get your teeth stuck into this platform, you’re going to want to take part in a hashtag challenge, or better yet, start one of your own.
A great example of a brand leading the way is burrito chain, Chipotle. These guys interact with their audience in the best ways, through trends like the #guacdance. The dance racked up 500m views and was crowned TikTok’s highest-performing branded challenge in the U.S. If you’re in the food industry, this burrito chain is certainly one to watch.
Samsung
Samsung is one of many companies cashing in on user-generated content. To launch the Galaxy A phones, it encouraged creators on TikTok to use the hashtag #GalaxyA to show-off features of the Galaxy A phone. The results are impressive, with hundreds of millions of views of #GalaxyA, Samsung demonstrated how valuable TikTok can be for crowdsourcing content.
To boost UGC (user-generated content), it’s worth trying out TikTok’s branded effects where your audience can interact with your business by using your branded filter. One of our favourites is Coca-Cola’s recharging battery effect.
Saturday Night Live
If you want your business to skyrocket on TikTok, your most effective tool is humour - keep it light-hearted and the audience will come. Saturday Night Live have got this in the bag, check out their recent hit taking on the ‘Flip the Switch’ challenge.
Marine Mammal Rescue
Lastly, a technique that works every time - the Cute Effect.
If your business is lucky enough to be involved with animals, then TikTok is MADE for you. Anything wide-eyed and furry is guaranteed to be a hit. Take Canada’s marine mammal rescue centre serving up day-brightening content of the most adorable rescue animals. It’s really no surprise the brand has reached over half a million followers.
Check out its latest cute video.
Many brands are just starting to realise the marketing potential on TikTok as an uncluttered market, compared to longer standing platforms. From hashtag challenges, to influencer marketing and brand takeovers, the opportunities are endless.
Whats more, TikTok has recently announced new advertising solutions tailored to small and mid-size businesses. So if you're a SME, it could be the perfect time to tap into the power of TikTok.
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