Here’s a round-up from the world of Front Door Communications – your friendly neighbourhood PR, social media and web content agency.
September has been a welcome distraction from the meandering world of August – it seems like more people turned off their out of office and got back to their desks, ready to face the last quarter of 2019 with a new notepad and pencil case! Which means it all gets a bit busy for us.
But before we get on to that, August also gave us a chance to consider the out of office, it occurred to us that this veteran of the email world was actually a bit of an undervalued marketing channel and there are ways that businesses can actually make it do more for them. If you want to see more about this, feel free to have a read here.
This month, our campaigns have otherwise been focused around fancy staircases, big cranes and cryptocurrency insurance.
Construction client Bouygues installed an Oculus staircase this month in Cardiff’s new innovation campus. The staircase is an open, slanted staircase that starts at the ground floor and forms separate breakout zones to each level of the campus. It’s a huge project and the first of its kind in the UK.
Elsewhere in Bristol, the construction firm also put in place a 102-metre-high crane in the centre of Bristol which will be used to help build Castle Park View - a 26-storey block of 375 apartments. The crane will remain in place for 18 months while they work on Bristol’s tallest residential building.
Moving away from the construction world and we were thrilled to be involved in the launch of a new FinTech business in Wales. Crypto protection firm, Coincover, provides a guarantee that anyone with cryptocurrencies will not have them lost or stolen. With cryptocurrencies now valued at $261billion across the globe, it’s no longer a market we can ignore. With people being used to protecting their other investments, it makes sense that people would also want to insure their cryptocurrencies against theft or loss. The launch secured coverage in the Coin Telegraph, Business Insider and Business Computing World.
Also, in the world of Front Door Communications, we heard from Julian John about the benefits of social media and how, if you get it right, it can really make an impact on your business. Julian put one post on LinkedIn which subsequently reached nearly 250,000 people. Ten days on it had reached over 22 million views and generated over 8000 connection requests, and nearly 10,000 people have posted comments.
We were also chuffed to beans to be shortlisted for a Wales Start Up Award in the professional and financial services category, and that was for two reasons; a) to be among some amazing businesses; b) to be called professional! We didn’t come home with the gong, but our fab clients Sweetman and Partners did – so it was basically a win, win for us. Even better!
So that’s pretty much it from the world of Front Door Communications this month, we’ve tried to keep up with the goings on in Parliament and Bojo’s antics but to be honest, the conversations at FD HQ pretty much all came back to this very phrase: https://youtu.be/Z4kcY3tZP-0?t=1432
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