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Lottoland appoints Front Door Communications for PR support

Lottoland, the online lotto betting operator, has selected Front Door Communications as its UK PR agency.

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to its success.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide.

Laura Pearson Head of Corporate Affairs at Lottoland, said on the appointment: “After meeting the Front Door Communications team and getting to know their honest, no nonsense brand of PR, we knew it would be a good fit for Lottoland.

“We often aim for brand messaging that is tongue in cheek, informative and gets the whole nation talking without toeing the line too far, and Front Door has been brilliant in helping us maintain that balance, all the while inspiring more content.”

Lynsey Walden, director, Front Door Communications, said: “Lottoland is a business with so much potential for exciting, unique PR stories and it’s been such a pleasure working on campaigns with them so far.

“We’re really looking forward to creating fun content with Lottoland in the future, but not only that, we’re excited to be working on real life winners’ stories and getting to meet the people who have become overnight millionaires!”

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