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News & Opinion

UGC vs EGC: What are they, and which should you be using?

UGC vs EGC: What are they, and which should you be using?

If you’ve spent more than five minutes on social media lately, you’ve probably come across content that feels a bit more authentic than the usual polished brand posts. Maybe it’s someone showing off their latest supermarket haul, sharing a hotel review, or raving about a product has changed their lives, like how parents talk about … Continued

How can you measure PR success in 2026?

How can you measure PR success in 2026?

Being able to measure PR success has never been entirely straightforward. Historically, one of the most commonly used measures was Advertising Value Equivalent, or AVE. The idea was simple enough, if you had to pay for the space your PR coverage received, what would it have cost you? But, PR is about far more than … Continued

A Summer at Front Door

A Summer at Front Door

A summer at Front Door: What’s it like doing work experience at a PR agency? by Iwan Chadwick I started working with Front Door in May as a job over the summer. It was a bit strange suddenly living the 9-5 life. A few weeks earlier I’d been rolling out of bed whenever I fancied; … Continued